ALUP International, Inc., specializes in developing and coordinating exciting staging, directing model performances, and creating an overall memorable event that meets the client’s expectations.

Lead by Lu Sierra™, top model and runway coach, ALUP International, Inc. provides customized creative vision and choreography for each event.  Services include organizing the dream team of models, creatives, and production experts necessary to fully execute a fashion show event from beginning to end.

In both 2012 and 2013 Lu was invited to bring her runway expertise and choreography to the stage of BET’s popular program “Rip the Runway.”